Are you delivering all your user stories but your customers still aren't using your product? Maybe you're focusing on the wrong thing! We can check all the boxes, but still not deliver the value we're hoping for. When we shift our mindsets to focus on the right outcomes we'll deliver better results for our customers and help our companies thrive.
Come join us as we:
- learn how to formulate effective hypotheses of value
- discover how to focus on outcome-driven measurements?
- discuss how feedback is a prime tool for getting to the outcomes we seek

Juan Flores is an Agile enthusiast with more than 20 years in the IT industry. He has a broad range of experience in all areas of Agility including coach, Product Owner, Scrum Master, Business Analyst, Quality Assurance (QA) and information development. He is focused on helping people respond to change, and deliver value through more agile ways of working.

Lynzi Cashman is an Agilist (PSM II), PMI-ACP, PSK I, PAL I, PSU I) with Insight's Cincinnati office. She has a background working with consumer data, consumer packaged goods, retail companies, and IT implementations. Lynzi has worked in an Agile environment for the last several years and loves collaborating to provide top quality products that meet the customer's needs, while growing both the individual and the team.